Great copywriting speaks through emotions, tones, paints a vision of the anticipated outcome. Great copywriting appeals to both heart and mind. Because the truth is, decisions are not made by the mind alone. In fact, 90 percent of all purchasing decisions are made subconsciously. Even when questions appear to be factual, what prospects really want is to feel a connection with the brand and see themselves in the vision. Therefore, creating the vision that connects with your specific target audience is KEY!
All copywriting projects start with review of your goals, past marketing efforts, competitive research and a creative discussion. Copywriting only or copy and design can be estimated based on your needs.